If you’re a business owner in Wilmington, NC, and your website isn’t getting leads — there’s a reason.
Most small business websites don’t fail because of lack of effort — they fail because of bad design decisions that push customers away.
Here are the top 5 mistakes we see local Wilmington businesses make with their websites — and how to avoid them.
1. No Clear Call to Action (CTA)
Most websites don’t tell visitors what to do. Want someone to call? Book a quote? Schedule a job? You need a bold, clear CTA — above the fold and repeated throughout the page.
✅ Fix: Use buttons like “Request a Free Quote” or “Schedule a Call” that stand out on every page.
2. Not Mobile-Friendly
Over 60% of your visitors are on mobile — and if your site looks terrible or doesn’t load fast on a phone, they’re gone in seconds.
✅ Fix: Use a responsive design that adapts to mobile, tablet, and desktop (we do this for every Newbill Media site).
3. Slow Load Time
A slow site = lost customers. Period. Google also ranks fast-loading sites higher in search results.
✅ Fix: Use optimized images, quality hosting, and clean code. No bloated themes or useless plugins.
4. No Google Optimization (SEO)
If your site isn’t ranking for terms like “Wilmington electrician” or “landscaping near me,” you’re invisible to your ideal customers.
✅ Fix: Use local SEO strategies — meta tags, alt text, structured data, and location keywords throughout your pages.
5. Generic Design That Doesn’t Build Trust
Templates are fine… but if your website looks like every other business, you’re missing out on building brand trust.
✅ Fix: Use custom branding, showcase real testimonials, and include local language like “Serving Wilmington and surrounding areas.”
Final Thoughts
If you’re making one (or more) of these mistakes, don’t sweat it — most small businesses do. But fixing them can dramatically increase how many leads your website brings in.
At Newbill Media, we help Wilmington business owners get a custom website built in 7 days, fully optimized for leads, mobile use, and Google rankings — all backed by unlimited revisions and affordable monthly plans.
👉 Ready to upgrade your site? Visit www.NewbillMedia.com to get started.